Hasbro co.,ltd granted Blythe license to CWC for Japan and Korea.
The use of Blythe image or logo without permission from Hasbro co.,ltd or Cross World Connections co.,ltd (CWC) is prohibited. Mrs.Wong is the leader of the whole CWC group, CWC retail division Junie Moon co.,ltd (official shops in Daikanyama and Shinjuku Marui One Lele Junie Moon), and also CWC International a worldwide artists agent New York branch.īlythe logo, image, and copyright is the intellectual property of Hasbro co.,ltd USA. CWC created all Blythe products such as Blythe dolls, stationery, Blythe related product plans, designs and as well as animations. CWC is a creative agency for illustrators, character designers, and graphic artists.įrom 2000, CWC was granted the Blythe license for Japan and Korea and started the total creative production for Neo Blythe. CWC holds contracts with world’s top illustrators such as Jeffrey Fulvimari and about 40 artists from around the world. Junko established Cross World Connections co.,ltd in 1991. She has experience in various types of projects such as freelance exhibition producer and curator. She is in charge of all promotion plans, marketing, production, doll concepts and designs. She had the unique vision to bring back Blythe. Junko Wong is the CEO and President of Cross World Connections Group and Blythe Creative Producer.
published by CWC Books) contains Blythe released so far. “Blythe Collection Guidebook (2001-2011)”, “Blythe Collection Guidebook Legacy Continues (2012-January 2017)”, “Blythe Collection Guidebook Chronicles of Love (201-January 2017-22021)” (July, 2014) ”(released by Graphic Co., Ltd. Until 2011 there are 185 types of Neo Blythe, 200 styles of Petite Blythe, and 5 Middie Blythe created in Japan. Middie Blythe is the lovely adolescent sister to Neo and Petite. In 2010, a new 20 cm medium sized Blythe doll was produced. She measured 11 cm and was a sweet addition to the Blythe family. In 2002, Neo Blythe’s cute little sister, Petite Blythe was produced. These anniversary exhibitions dolls garnered media attention and the attention of collectors and customizers creating a sensation in the doll world. Blythe supported numerous charities throughout the world. The dolls were then auctioned off for charity with 100% of the proceeds going towards charity. The anniversary exhibitions travelled throughout Japan, Asia, and even Europe. This anniversary extravaganza featured one-of-a-kind Blythe dolls customized and styled by famous fashion designers, artists and musicians. Later on Neo Blythe was produced with original concepts and designs by the CWC design team Junie Moon.įrom 2001 to 2011, CWC produced and planned the Blythe Anniversary Charity Event and exhibition. *The first designs for Neo Blythe were inspired by the Kenner Vintage Blythe designs. In June 2001, to meet the popular demand of this new Blythe fan base, CWC produced an 11 inch neo-Blythe doll, Parco Limited Edition, with the permission of Hasbro and the manufacturing help of Takara. Neo Blythe ushered in the era of contemporary doll culture and collecting. Neo Blythe was reborn, no longer as a child’s toy but as a fashion doll appealing to adult doll collectors.
Blythe collection guide book tv#
After the TV spotlight she became an overnight sensation in Japan and Asia. Then, in late 2000, she made her comeback in Japan when CWC produced a charming TV commercial for Parco department store starring Blythe. She fell in love with Blythe and knew she would be an instant sensation in Japan. Manufactured by Kenner in 1972, the original Blythe (now known as “vintage”) was produced for only one year and then was retired because of poor sales.ģ0 years later, in 1999, Junko Wong, President and CEO of CWC saw Blythe snapshots at the CWC New York office opening party. Their special gimmick is the eyes those can change direction in different ways according to different mechanism in each type of dolls. Neo Blythe is 28.5cm tall, Petite Blythe is 11cm tall and Middie Blythe is 20cm tall. There are 3 types of Blythe doll Neo, Petite, and Middie. Women from all around the world love Blythe because Blythe fashion always reflects the fashion trend at the moment. When her eye color and direction change, she looks almost like a different doll.īlythe is very popular from her high fashion sense, which makes her become a presenter or model for many magazines or advertising. When you pull the string at the back of her head, her eye colors and eye direction will change and this changes her face expression totally. She always dress up with clothes especially made for her. Neo Blythe is a fashion doll that her head is about the size of a grapefruit with slender body. What’s Blythe History Junko Wong Licensing